Media technology is changing how we communicate every day. I feel fortunate enough to graduate from college being educated about today’s advanced media changes. I am currently taking PR Advanced Writing at the University of Oregon. Understanding how to use the social media networks, upload a podcast and write an efficient blog, is imporant to know when understanding the numerous media outlets PR professionals are currently using. Instead of running away from technical changes are society has developed, PR professionals and marketers need to be aware how our society is communicating today.
I came across an article from the Bulldog Reporter about a book called, REVOLUTION IN PR TECHNOLOGY: PR Practitioner’s Field Guide to New Media Solutions.
For anyone who may be lost in today’s ever- changing world of social media, I encourage you to look at this book. Rather than being unaware, uniformed, and forcing yourself to ignore the newest communication tool at the office, take time and teach yourself. You will be amazed how fun it is to monitor the blogosphere, browse MySpace, search through Technorati and upload podcasts. I think you will find all of this interesting, fun and rather easy. The following are popular topics covered in the text:
- Find out how to subscribe to a news aggregator via RSS feed
- Discover how to get your podcast distributed by iTunes
- Learn how to “keyword tag” your press releases for astoundingly improved search results
- Get step-by-step instructions for posting your video on YouTube
- Use our insider’s checklist for approaching bloggers safely
Today, our society expects you to be aware of these changes. Not only does it affect PR professionals, but it also affects how our society communicates as a whole. To read more visit: bulldogreporter/PR
(Image courtesy of Indiana University)
